Photo: Paramount+
Yellowstoneis bringing big change to it’s real-life setting.
The hit Peacock drama series — which featuresKevin Costneras a Montana ranch owner John Dutton — has caused an a surge in attention (and potential homebuyers) in Big Sky Country, to the dismay of some longtime residents,CNBC reports.
“We’ve had an influx of all sorts of wealthy individuals looking for ranches,” Robert Keith, founder of investment firmBeartooth Group, told CNBC. “They’re looking to own really amazing large properties.”
The show has no doubt raised the state’s profile to many, but celebrities including Justin Timberlake and Jessica Biel, Tom Brady and Giselle Bündchen,Kelly Clarksonand Bill Gates reportedly already owned properties there.
Paramount Network
Other Mountain States have also drawn big names and price tags to match.Kanye West, for example, put one of two ranches he purchased in neighboring Wyomingon the marketfor $11 million in 2021.
Many of these destinations offer significantly lower taxes than California or other more densely populated states, another draw for wealthy would-be home buyers.
One Montana resident who spoke to CNBC believesYellowstoneis not accurate representation of life there.
“It’s unreal,” lifelong Montanan Ginger Rice told the outlet. “It doesn’t portray Bozeman or Montana life as far as I’m concerned.”
However, Rice understands why newcomers might be drawn to the state because of the show — which features a picturesque backdrop of stunning mountains and quaint towns — adding, “Do you see what our state looks like? The mountains and prairies, and who can’t love this?”
The population of Montana also increased to more than 1.1 million, according to theU.S. Census Bureau. In the last decade, the state grew 9.6%, the bureau reported.
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Rice said her hometown is now filled with “highfalutin people” and the changes can be felt downtown.
“I don’t like how busy it is. I don’t like the traffic,” she admitted. “And it’s too expensive.”
Season 5 ofYellowstonewill premiere November 13.
source: people.com
