Monica Lewinsky Reformation Fashion Campaign.Photo:Zoey Grossman

Monica Lewinsky Reformation Fashion Campaign

Zoey Grossman

Monica Lewinskyis reclaiming her power and encouraging people to vote — in a fashionable way, no less.

Lewinsky,who turned 50 last July, is fronting Reformation’s new “You’ve Got the Power” campaign tied to building voting registration awareness in the lead-up to the 2024 election.

“Voting is using our voice to be heard and it’s the most defining — and powerful — aspect of democracy,” Lewinsky said in a release announcing the campaign. “Voting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout.”

Monica Lewinsky Reformation Fashion Campaign.Zoey Grossman

Monica Lewinsky Reformation Fashion Campaign

The hub will offer a one-stop guide to everything voters need to know about how, when and why to vote this year.

Also as part of the campaign, Reformation will make a donation to Vote.org, and 100% of proceeds from its “You’ve Got the Power” sweatshirt will benefit the organization.

In an interview withElle, Lewinsky acknowledged that voter apathy is an issue heading into the 2024 cycle, saying, “We’ve seen in polls that voter frustration is up and apathy is up. We all have to be reminding each other that we can’t let that get in the way of needing to vote, that that’s how we use our voice. That’s where our power is.”

Even beyond the issue of voting, Lewinsky wants to use the campaign to help women feel empowered, saying in the release, “A Ref woman is an empowered woman – and an empowered woman uses her voice.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

Monica Lewinsky Reformation Fashion Campaign

After nearly a decade of laying low, in 2014, Lewinsky ultimately made a return to the public eye with a focus on using her platform for good and helping others who had also experienced bullying with the launch of her “Stand Up to Yourself” campaign.

She’s also reclaimed her own voice, producing 2021’sImpeachment: American Crime Story, theacclaimedFX series that recreated her story and portrayedher side of the story, helping viewers understand the pain she went through being thrust under the crucial judgment of public opinion and the harsh media landscape at the time.

Despite the years of media attention, Lewinsky said in a 2023 interview withTodaythat she still finds giving interviews “hard.”

“It’s not natural for me. But it was — you know, it’s a long journey from ‘98,” she said. “It’s been 25 years now. And I’m grateful, I’m really grateful for where things are now.”

source: people.com