Kristen Wiig returns as her ‘Saturday Night Live’ character Target Lady in a new ad for Target.Photo:Dana Edelson/NBCU Photo Bank/NBCUniversal via Getty; Target/ Instagram
Dana Edelson/NBCU Photo Bank/NBCUniversal via Getty; Target/ Instagram
Clear the aisles — Target Lady is back!
Kristen Wiigreprised her iconicSaturday Night Liverole for a series of new Target ads timed to the brand’s Circle Week, beginning with ateasershared on the brand’s Instagram account on Tuesday.
From the moment she wakes up in the short ad, Target Lady is ready for action – and even her alarm clock is in uniform, donning a hilarious matching version of her blunt bob hairdo as it wakes her up for another exciting day as a cashier. As she gets out of bed, she puts on red fuzzy slippers with the Target circle logo on them before getting in a morning workout.
After getting dressed, applying her go-to dark nude lipstick shade and giving her signature bangs a fresh trim, Wiig, 50, makes an appropriately Target themed breakfast – using Target brand fruit jam, of course — before diving into her day literally head-first through a slide that’ll take her into the store for another dream come true day as a Target cashier.
“HOLD ONTO YOUR CARTS! 🛒 Target Lady is back for #TargetCircleWeek, 4/7-4/13,” the brand wrote in the caption of the post, which sees Wiig’s first return as the chatty cashier since 2013.
It’s a character she originated before she began her career atSNLin 2005, and she reportedly included the bit in her audition for the late night sketch comedy role, which led it to become a breakout role for her, perThe Wrap. Wiig has reprised the role onSNLnine times, though the new Target ad marks its first non-SNLappearance.
In apress release, Wiig said it was “so fun” to bring the character back “after all this time,” noting the more than a decade that has passed since she’s visited the role onSNL.
“Target Lady is incredibly special to me because it’s one of the characters I created at The Groundlings and ended up onSNL,” she said, referencing her time at the L.A. improv school early in her career.
Kristen Wiig as Target Lady in a 2013 skit for ‘Saturday Night Live’ with Aidy Bryant.Dana Edelson/NBC/NBCU Photo Bank via Getty
Target’s executive vice president and chief marketing officer Lisa Roath said it was “only fitting” to partner with Wiig to “create some memorable new laughs courtesy of the one and only Target Lady.”
“Like so many, we’re big fans of Kristen Wiig and her iconic Target Lady character fromSaturday Night Live,” Roath said in a statement, adding that the beloved character is the perfect way to “introduce the new Target Circle and thousands of new deals during Target Circle Week.”
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On Saturday, Wiig will return to the famed stage at 30 Rock as she hostsSNLwith musical guestRaye. The appearance will mark her entry into the iconicFive-Timers Club, joining the likes ofSteve Martin,Melissa McCarthy,Bill Murrayand the most recent member,Emma Stone.
source: people.com
