James Middleton Instagram
“So I’ve been finding myself popping down to our local Waitrose a lot more frequently these days to buy more… nappies,” James, 36, began theInstagramclip, playfully holding up a pack of diapers.
“But there’s something else you can now buy on the shelves of Waitrose, which is our brand new James & Ella Kibble + Raw dog food. It’s been such an exciting journey to get here. Inigo arrived along the way," he continued.
James launched his all-natural pet food company as Ella & Co. in 2020, and named the venture after his beloved dogElla, who died in January. He has previously credited the sweet spaniel as his strength while struggling with depression and said she introduced him to his wife Alizee in 2018 after Ella ran up to her at a restaurant. The couple got engaged the following year, tied the knot in France (where Alizee is from) in 2021 andannouncedthat they were expecting in July.
James and Alizee — whose pack has expanded and includes dogs Zulu, Inka, Luna, Mabel, Nala and Isla — shared the happy news with a photo of Mabel lifting Alizee’s sweater to reveal her growing bump.
“We couldn’t be more excited … well Mable might be ❤️,” James wrote onInstagram. “It was a very difficult start to the year after losing my beloved Ella however we will end the year with the most precious little addition to our growing family ❤️”
The following month, herebrandedhis subscription business as James & Ella, explaining that the new name would better honor the bond he shared with his special dog.
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source: people.com
