There is skilful money in pseudoscience .
At least , we seize that ’s why Lightspeed Venture Partners just led a $ 50 million Series C funding round that measure Gwyneth Paltrow’ssex - dust smoothie - advertize modus vivendi brand , Goop , at an estimated of $ 250 million . The financing round was report byPitchBook .
Goop has attracted plenty of knocker for traffic in by and large unscientific , at times even dangerous , advice . Goop ’s not bad hitting say like a catalog of the surreal . A$ 15,000 atomic number 79 dildo . A$ 66 jade vagina eggthat could really give you an infection . A ‘ biofrequency ’ healing sticker that promptedNASA to call bullshit .
No matter . These detail did not seem to dampen interest of Lightspeed Venture . The company ’s portfolio includes other life-style brands , including Jessica Alba ’s Honest Company , Sophia Amuroso ’s Girl Boss , and Affirm , the loaning startup from PayPal cofounder Max Levchin that make luxury purchase more accessibly by allowing shopper to take outsingle - purchase micro loan .
Lightspeed investor Nicole Quinn explained the interest in Goop in a Medium post that peg the company as “ the next straight luxury steel . ”
Paltrow founded Goop in 2008 . It had previously raised $ 26.5 million and was last valued at $ 65 million in August 2016 . The company place out a newssheet and maintains a blog with modus vivendi advice , in addition to sell often ridiculous and expensive products . presently in the Goop store : A large number of 30 vitamin for $ 90 , an $ 80 urine nursing bottle embed with rosaceous crystal “ to instill water with positivistic energy , ” and a $ 149 24 - karat gold - plated vibrator that can be have on as a necklace .
“ Goopies , ” Quinn persist in , “ are scrupulous and curious consumer , concenter on health and health , and seek recommendation and personalization . In both respects they trust Gwyneth ’s taste and judgment . As do I. ”
Alright then !
[ PitchBook ]
Gwyneth PaltrowScience
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