While ponder on Twitter about an app that could generate a “ wholly fictive but believable Facebook persona , ” William Gibson receive confirmation ( or at least , an anecdote ) that realness is at least as eldritch as working for Bigend in his most recent trilogy . Here ’s what artistGreg Borensteintold him :

@GreatDismalI had friends who were hire to build a organization to bring forth bulk YouTube accounts to send imitation bombination for Hollywood movies .

— Greg Borenstein ( @atduskgreg)January 30 , 2013

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@GreatDismalAccounts had persona character position from demographic datum , would upload “ leaked ” trailers , the studios could do squelch on .

I love the idea that Hollywood is , at this point , generate fake part for the purpose of sending them put-down notice . It seems unimaginable but I want to believe . . .

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