So far , Facebook Live ’s partnerships with digital publisher has yielded , among other things , an exploded watermelonand afailed audience with the United States President . Now , new details have emerged about Facebook ’s plans to pay not just media outlets and celebrities , but also subject matter Creator from Vine and YouTube . And boy , did I ever plunk the wrong argument of work !
harmonize to the Wall Street Journal , Facebook is paying “ internet stars , ” like Jon Paul Piques and Ray William Johnson , more than $ 100,000 to use Facebook Live for a few month . temper snagged some “ fame ” onVine ; Johnson made his name onYouTube . According to the Journal , these dudes are just a few of “ nearly two twelve YouTube Godhead , Vine whizz and net personality ” target by Facebook . ( Johnson is reportedly the highest paid “ personality , ” and could make about $ 224,000 for under six month of “ work . ” )
In total , Zuck and co. are shelling out about $ 2.2 million to coax “ internet personalities ” into using Live . This is no doubt sucker alteration for Facebook — both in oecumenical and when one considers it ’s only about 5 per centum of the$50 million the company is reportedly spending to goadcompanies and people to use Live — but it does indicate that Facebook wants to work over the shit out of Vine and YouTube when it comes to “ content God Almighty . ”
In June , during on-line video recording convention VidCon , the question of Facebook Live and revenue sharing from advertisingreportedly popped up . That ’s the method YouTube presently engage — and Facebook has yet to attempt . ( As the Journal points out , YouTube used to pay people to create distribution channel , which is similar to what Facebook is doing now . )
It ’s ill-defined whether or not a Facebook partnership would prohibit participants from using other platforms , but judging from irritation ’ still - fighting and still - ho-hum Vine invoice , it does n’t seem to be a problem .
revelation : Facebook has launched a program that pays publishing firm , including the New York Times and Buzzfeed , to produce videos for its Facebook Live tool . Gawker Media , Gizmodo ’s parent party , of late conjoin that program .
[ The Wall Street Journal ]
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