Dollar Tree has no plans to change its name to Dollar-25 Tree , Dollar-50 Tree , or anything else — but it will start selling some products at $ 1.25 , $ 1.50 , and other prices in the near future .
AsThe Wall Street Journalreports , Dollar Tree has been get imperativeness from investors to tease its commitment to the $ 1 limit for a while now — after all , a dollar bill is worth less than it was when the first locationopened its doorsin the mid-1980s . In the wake of climb rising prices rates and manufacturing monetary value , supply chain issues , and a 20 - percent dip in livestock time value this twelvemonth , the company finally resolve to cave .
“ We recognize the penury to make adjustments in the current economic surround , ” Dollar Tree CEO Michael Witynski toldThe Wall Street Journal , in what we can only take on was a tone of steely resignation .
The damage hikes wo n’t of necessity just be on existing product . According to Witynski , novel token — like more frosty kernel or seasonal offerings — will appear on ledge , too . ( It remains to be seen whether a marginal addition in the cost of meat will be enough to convert skepticaldollar store employeesthat it ’s mellow - lineament enough to purchase themselves . )
It ’s not really the first time Dollar Tree has experimented with more expensive products . In 2019 , the company startedadding Dollar Tree Plus sectionsto certain placement , which featured $ 3 and $ 5 items . Those memory will all begin carrying point over $ 1 , as will a identification number of other site .
For every person bewail the change , there ’s probably another who ’s but surprised it had n’t materialise to begin with : It seems impossible that a company with such low terms could even last out solvent . you may find out about their money - take a leak secretshere .
[ h / tThe Wall Street Journal ]
