Lately , it ’s seemed like Atari has been putting it ’s center on two big strategies : crowdfunding and promoting product that do n’t be . So , it makes unadulterated sensory faculty that it ’s reportedly getting into the cryptocurrency biz with its own coin oblation , the Atari Token .
It ’s become commonplace for sputter company to co - prefer the rearing sake in cryptocurrencies to excite investor and at least give the coming into court of being on the cutting sharpness . Most recently , Kodak slapped its name on a blockchain enterprisingness that seems to bepoorly conceived .
before this month , Fred Chesnais , CEO of Atari Game Partners , blow to Polygon that the ship’s company ’s new leadership has rescued it from the edge of bankruptcy over the last few year . “ We had € 30 million of losses . € 35 million of debt , ” he enunciate . “ Today ? No more debt . We are profitable . ” That would mean that Atari is n’t quite in the desperate position that Kodak has been over the last year , but it ’s still plowing into the land of corporate plump for initial coin offerings .
Today ’s announcement is scant on details . Bloombergreports :
share in the Paris - free-base company have soared more than 60 per centum since itgave further detailsof its crypto push on Feb. 8 , after first mentioning some of the design in December . Atari is taking a stake in a company that ’s build a blockchain - base digital entertainment weapons platform and , as part of that agreement , it will create its own digital currency called Atari Token . The company is also expand its online cassino - gambling partnership with Pariplay Ltd. to allow gaming with digital currency .
We ’ve require Atari for more specific on what they ’re planning and will update this post when we have a response . For now , all we have is thispress releasefrom the Atari SA holding caller . Chesnais is quote in the vent saying :
Blockchain technology is poise to take a very important position in our surround and to transform , if not revolutionize , the current economical ecosystem , especially in the area of the video game industry and on-line proceedings . have our technological strengths with the evolution studios , and the worldwide report of the Atari sword , we have the chance to pose ourselves attractively in this sector . Our objective is to take strategic positions with a special Johnny Cash risk , for optimise the assets and the Atari brand .
Reading between the lines , it does seem that Atari is plan something similar to Kodak ’s now delayedKodakCoinICO . Kodak is principally partnering with a freestanding company that ’s handle the details while it take a percentage of profits for the utilization of its name . Licensing its old game to other company and slap its names on product like thisdumbass hatis pretty much all Atari does now .
But it ’s been making a bombilation in the last yr for new enterprisingness that have been pegged to crowdsourcing . Most notably , a nostalgia console table called the Ataribox wasannouncedin July with minuscule to show except some nice attend render . Coming on the heels of Nintendo ’s massive succeeder with two vintage console reissues , the Ataribox concept sounded promising . But then we draw some specs , and most significantly a monetary value .
It turns out , Atari is center on make some sort of rigid - top cyclosis box with some Atari classic and indie games , and it ’s looking to charge somewhere between $ 250 and $ 300 . An upcomingIndiegogo campaignto fund the initial manufacturing was announced andlaunch dateof “ Spring 2018″ was mark . In December , those program weredelayed . And we have n’t take heed anything since .
to begin with this month , the companymade newswith its crowdfunding hunting expedition to bring Rollercoaster Tycoon to the Nintendo Switch . This time , it ’s go through a fresh organization call StartEngine , a crowdfunding program by Howard Marks , the Centennial State - founder of Activision . The Rollercoaster Tycoon campaign rely on a more complicated model that gives contributors a part of equity in the plot ’s profit .
And now , it seems Atari is go in another crowdfunding direction with aninitial coin offering . Maybe it ’ll work . But properly now it seems like Atari is good at coming up with wacky ideas for financial support and bad at give up on promise . It keeps corporate communication to a lower limit and the Ataribox seems like some very reasonably , overprice vaporware . The ICO world is filled withjokesandscams , but so far , many of them areprofitablejokes and scams . In the last workweek , Atari ’s stock Leontyne Price has almostdoubled .
[ AtariviaBloomberg ]
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