Apple is currently at the top of the mountain of smartphones , at least in terminus of the number of earphone shipments . But for its next go around with the iPhone 15 , the Cupertino , California - base technical school giant is expected to ship more of its most expensive smartphone edition than any other version , according to a well - be intimate Apple supply chain psychoanalyst .
TF International Securities analyst Ming - Chi Kuowrotelate on Monday that the iPhone Pro Max , which according to some rumor has also been dubbed the iPhone 15 Ultra , will account for 35 to 40 % of all iPhone 15 shipment . That ’s well the highest share ofall four editions expect to debut next monthsometime around Sept. 12th .
More than that , Kuo said he bear more expensive iPhone consignment to grow from 10 to 20 % more in the first half of 2024 compared to the iPhone 14 Pro Max from the same point from this year .
The iPhone 14 Pro Max is currently Apple’s top-shipped smartphone. The company is apparently hoping its next big, expensive phone will be customers’ top pick. Photo: Justin Sullivan (Getty Images)
There’sa lot happening with the companionship ’s next big iPhone . For one , it ’s expect to ditch its atomic number 13 figure and go with a inviolable , titanium body . The more expensive iPhone 15 are also expected to include an “ Action ” button rather than the steady mute toggle , rent user access certain apps or functions apace without having to search through their home plate filmdom . It could also get more RAM and a periscope - style rearward camera sensor . Kuo said Apple moving in this direction will increase the number of periscope detector shipments by 70 % going into 2024 .
There ’s still speculation that these new add-on will also lead to an increased monetary value . Kuo also said that periscope lens system be three or four times as much as other high - end detector . That , plus the other Pro addition , have give acceptance torumors the iPhone 15 Ultra ’s set off costs could bebetween $ 1,200 and $ 1,300 , more than current iPhone 14 Pro Max versions . That parachuting in cost might put a damper on Apple ’s sales expectations , which to be unclouded have n’t beengoing groovy since last twelvemonth . Apple CEOTim Cook point to a total smartphone sales slowdownduring its most recent quarterly earnings report .
Even if Kuo is correct , and Apple is cast more Bob Hope into its Ultra , ultra - expensive headphone line , another noted analyst , Jeff Pu , reportedly expects Apple to send fewer iPhone 15 overallcompared to former estimates .
Still , overall smartphone shipments have been lessen , pointing to more drug user simply experience comfortable sitting with their current telephone . Apple may be hoping that all these extra features for its more expensive iPhones will draw drug user out of their comfort geographical zone and make them more willing to dump and change over .
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