I already point it out in theanalysis of Apple iPad ’s industrial design , but I wanted to show you how unintelligent a widescreen iPad expression .

https://gizmodo.com/understanding-the-ipads-industrial-design-5508895

From the original clause :

Polaroid Flip 09

The iPad has the proportions of a paper Sir Frederick Handley Page . It ’s a familiar data formatting , which feel lifelike to humans , especially in portrait mode . A widescreen display in portrait mode experience improper . We just spiel with a JooJoo - which is 16:9 - and that ’s on the nose how it feels : Stupid .

The 4:3 balance fits non - video message really well , with no wastefulness of space . So while the exploiter may end up with pitch-dark bars or cropped television , Apple has merchandise full widescreen television in favor of a format that works intimately with non - video mental object and applications , which are the king of beasts share of the iPad ’s functionality .

[ Gizmodo : Understanding the iPad ’s Industrial Design ]

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